Our Business Plan


In South Africa, the urgent transition to renewable energy is not just about a response to load-shedding or climate change.


It’s about meeting the demands of a radically different future:

A future in which privately owned energy brands will compete for market share, selling ‘clean’ electricity, to smart customers, at a market-related price.


This is already the case in many countries around the world.


At Earth & Wire, this view of the future is what drives our

long-term business plans.

Our Business Plan


In South Africa, the urgent transition to renewable energy is not just about a response to load-shedding or climate change.


It’s about meeting the demands of a radically different future:

A future in which privately owned energy brands will compete for market share, selling ‘clean’ electricity, to smart customers, at a market-related price.


This is already the case in many countries around the world.


At Earth & Wire, this view of the future is what drives our

long-term business plans.

Our Distribution Plan


Generating electricity is one thing. Getting it to our customers is another thing altogether.


Fortunately, the national transmission grid (owned and run by Eskom) is one of the most advanced in the world.


Earth & Wire’s suppliers are positioned close to Eskom's Transmission Grid and aligned to their Development Plans.


Through a negotiated ‘wheeling’ agreement, we will send our electricity through the national grid, directly to our customers.


Our Socio-Economic Development Plan


As we’ve stated, our vision is to be South Africa’s most customer-centric energy brand; providing affordable, reliable, clean energy to all Southern Africans, from all walks of life, so that they can build lives of confidence and prosperity.


We strive to make a difference in the lives of our employees, communities, clients and investor base.


We believe in the principle of shared value for all, including the most vulnerable people. That’s why we will continually seek ways to eradicate poverty in the communities in which we operate and to create meaningful opportunities for all in the regions where we operate.


This is what we mean by ‘The power of choice’.

These are not just words on walls. We have structured our business to place significant investment in two primary areas:


  • A Just Energy Transition Fund to ensure that vulnerable communities and workers, employed in (and dependent on) the coal mining and coal-fired power sector, are assisted as part of a larger Just Transition programme in the country.


  • An Impact Fund to support the economic development of the poorer communities in close proximity to our energy projects.

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